Our Awards
Awards and Recognitions
Dauman Displays were established in the UK in 1977 and were instrumental in helping to set up "POPAI", the industry recognised association who are the only non-profit trade association exclusively committed to serving the interests of all those involved in point-of-purchase advertising. We immediately began to win awards.
Since 1977 over 150 awards for outstanding merchandising display achievements have been won.
More importantly these awards demonstrate very clearly Dauman Displays's ongoing commitment to the achievement of the very highest standards and practices as established by POPAI and our determination to provide point-of-purchase materials that fully meet both client and consumer requirements every time.
POPAI
So who are POPAI? and why are their awards so important within the industry?
Point of Purchase Advertising International is the industry trade association exclusively committed to serving the interests of all those involved in point-of-purchase advertising including brands, retailers, designers/producers, materials and technology suppliers and agencies.
They were founded in 1936 in the USA and in 1988 in Europe. The Association helps members make point-of-purchase advertising work effectively, serves as a source of market research information, and contributes to training and educational standards. The Association also helps keep abreast of public policy issues, promotes the P-O-P industry through public relations and its members at national and international conferences.
POPAI objectives
- To promote the importance of P-O-P in the total marketing mix.
- To improve levels of education in the industry.
- To develop and encourage high standards of practice.
- To represent industry views.
- To promote a better understanding of the medium.