Boots
No7 On-Shelf Merchandising
Our client required a flexible system, which would allow the store, using its own personnel, to switch the No7 brand from an on-counter presentation to a wall or island location. The system had to work in a number of different size configurations (island site illustrated) and locate onto the existing Boots generic furniture. The system also had to include both testing facilities and shelf edge information.
The client was pleased that the equipment maintained the 'brand leader' image that No7 enjoys and that the move from counter helped to increase their market leadership position.