No7 Relaunch
No7 "Platinum" Unitary - Republic of Ireland
Following the new "Platinum" relaunch of No7 in the UK, Dauman Displays were asked to re-design and manufacture the new unitary required for the independent pharmacy distribution in the Republic of Ireland. The unitary had to reflect the new prestigious image for No7, developed in the UK, but translate that image from a wall configuration to a "stand alone" unit. The unit also had to adhere to laid down platinum design principles and colours, as well as integrating the new No7 logo and "shelf nose" into the design. This was all achieved, in addition to incorporating the much denser stock load required for the Republic of Ireland independent pharmacy sector of the market.