Dean's Foods

Ready Egg Merchandiser

To launch this innovative way of supplying eggs (pasteurised in a bottle, which helps prevent disease and allows the eggs to be frozen), the client needed a display that would stand-out in the chiller section in grocery outlets above the milk cages.

Dauman's solution was for a highly visible, gravity feed shelf unit giving maximum stock load and continuous front facing. Because this was such a new way for the consumer to buy eggs a dispenser for educational leaflets and a front shelf strip area for consumer messages were also included.