Marks and Spencer

Just Perfect Beauty Unit

Marks & Spencer were launching a new cosmetic and fragrance brand into the Beauty Departments of 80 of the larger stores. The unitary had to reinforce the prestigious and sophisticated image of the new brand, as well as offer the consumer full range testing and "ease of self-selection". The unit had to "sit" on stores' standard, curved furniture and be installed and merchandised by the supplier.

Dauman Displays's solution has proven to be very successful with sales exceeding expectations