Marks and Spencer

Just Perfect Island Display

As part of the launch of their new cosmetic and fragrance brand into the Beauty Departments, the client also needed a smaller display in 60 of their medium size stores. The unitary had to reinforce the prestigious and sophisticated image of the new brand, as well as offer the consumer full range "testing" and "ease of self-selection".

The unit was in the form of a cladding kit to fit onto their existing in-store "Luton" fixture and had to be installed and merchandised by Dauman Displays