Marks and Spencer

Just Perfect Floor-Standing Display

To introduce a new cosmetic and fragrance brand into the Beauty Departments of 132 of the smaller size stores, the client needed their merchandising unit to reinforce the prestigious and sophisticated image of the new brand, as well as offer the consumer full range "testing" and "ease of self-selection".

The unit was in the form of a cladding kit to fit onto their existing in-store "Fosse" fixture and had to be installed and merchandised by Dauman Displays.