Maybelline

6' Superdrug Self Selection Unit

The Maybelline Cosmetics Group is part of The L'Oreal Company. The challenge they presented to Dauman Displays was to keep their cosmetic range well merchandised in the face of intense competition. They needed to maximise the potential of their brand and convince consumers to buy, with appealing and effective point-of-purchase merchandising units.

Dauman Displays was asked to ensure that all their 16 different displays highlighted the prestigious image of their brand. Also, to ensure that they were easily updatable as new products and ranges were introduced.

Over a six year period Dauman Displays managed in excess of 300 projects for Maybelline, helping to ensure that both the brand sales and market share objectives were met.