Original Additions
Elegant Touch and Sally Hansen at Sainsbury's
As category leaders, Original Additions were looking for a new merchandising unit for their Elegant Touch and Sally Hansen nail care & nail treatment brands. The display was required for Sainsbury's Stores health and beauty areas. The client brief was to create clear product identification and to ease consumer selection whilst providing maximum stock holding.
Dauman Displays were chosen on the basis of their proven reputation for quality, achieving short deadlines and providing excellent customer service. Dauman Displays handled all aspects of the project, including engineering design, prototyping, manufacturing and a full project management service that included store installation. The project also required Dauman Displays to work very closely with both Original Additions and Sainsbury’s. The initial sales results were ahead of expectation and Sainsbury's allocated additional store distribution for the brands. Dauman Displays were again able to produce the required units within a very short time frame.